ITE is creating a modern marketing plan for the exhibition
Middle East Lighting Expo 2022 will be promoted to trade visitors throughout the region including: Egypt, Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, turkey, United Arab Emirates, Algeria, libya,Tunisia,Taiwan, china, kenya, Ruanda, South Africa, Nigeria, through the following means:

Means of Promotion

Direct Mailing

- Mailing of 50000 to the visitors database in and outside Egypt
- Mailing of 35000 invitations to the exhibitors database.

Online Advertising & Registration

Online registration facility for visitors via the show official web-site, the Facebook official Page, Linkedin, Twitter and YouTube Channel

Magazines Advertising

- ​International lighting
- ​Magazines and Directories

Outdoor Advertising

Several Locations One Month Before The Show at a Very Prime Location on Several Places in Cairo.

Radio Commercials

(50) Commercials' Spots On Nogoum FM Radio Masr channels prime times along 5 days prior & during The Show

Direct VIP Invitations

150,000 Invitations