Ningbo Gaosheng International Exhibition Co.,Ltd.
1155 Zahraa Nasr City, 2nd floor, Cairo, Egypt.
(+202) 24125142 - (+2)01001645408 – (+2)01014526699
info@ite-eg.com
www.ledmiddleeast-expo.com - www.ite-eg.com
ITE is creating a modern marketing plan for the exhibition Middle East Lighting Expo 2022 will be promoted to trade visitors throughout the region including: Egypt, Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, turkey, United Arab Emirates, Algeria, libya,Tunisia,Taiwan, china, kenya, Ruanda, South Africa, Nigeria, through the following means:
Media Campaigns
A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press-conferences will be launched to advertise the event.
Online Presence
Middle East lighting Expo will be given added value through an online presence with promotions through the website , digital online communities , email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.
Radio Advertising
Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with Middle East lighting Expo.
Social Media
From daily show updates to sponsored posts news via social media outlets will reach out to target Visitors across all essential channels, reminding them of all that is new.
Press Releases
Ensuring that key journalists are kept fully informed with this year's content , features and attractions at Middle East lighting Expo and making the news through a locally held press conference and schedule of press releases so as to keep the event in the mind of audiences and increase the show's visibility and awareness through announcements and updates.
Invitations
Send more than 30000 invitation for the interested visitors in the field of the exhibitions (dealers — distributors and so on.....), invitations to be delivered personally to businessmen, specialists and managers in charge to visit the exhibition Over 50000 invitations to be mailed through the post offices to target audience (hotels managers, hospitals malls factories governmental and others).
Outdoor Promotion
We will also ensure that Middle East lighting Expo receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.
Direct Mailing
- Mailing of 50000 to the visitors database in and outside Egypt- Mailing of 35000 invitations to the exhibitors database.
Online Advertising & Registration
Online registration facility for visitors via the show official web-site, the Facebook official Page, Linkedin, Twitter and YouTube Channel
Magazines Advertising
- International lighting- Magazines and Directories
Outdoor Advertising
Several Locations One Month Before The Show at a Very Prime Location on Several Places in Cairo.
Radio Commercials
(50) Commercials' Spots On Nogoum FM Radio Masr channels prime times along 5 days prior & during The Show
Direct VIP Invitations
150,000 Invitations